In most marketplaces, salespeople operate in a cutthroat environment in which price reigns supreme. So how can they differentiate themselves and be successful? Prolific author Tom Reilly and sales trainer Paul Reilly offer a clear solution and the program to implement it. They urge all salespeople – regardless of their fields or offerings – to sell the value of their product or service, not its price. Now in its fourth edition, the Reillys’ sales classic has proven its utility and popularity. This go-to guide is designed for all sales professionals and their managers.