Successful Project Sponsorship

The world’s most successful projects include the International Space Station, the Porsche 911 and Apple’s iPod. They succeeded due to superior project management, which required superior project sponsorship. Project-management expert Michiel van der Molen explains the nature of project sponsorship, compares it with project management, and explains why the project sponsor owns the project – and gets the credit or blame. LetsRead recommends this semitechnical, highly detailed, comprehensive and professional primer as an excellent resource for anyone involved in project planning, management or sponsorship.

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