Blitzscaling (2018) looks at a revolutionary development in the business world – one that’s so unprecedented, a new word had to be invented for it. It’s the process whereby companies like Google, Facebook and Amazon began as small, scrappy start-ups and then rapidly ballooned into world-conquering giants within just a few years. What’s their secret? In a word: blitzscaling. And that, as the title suggests, is what this book is all about.