The Ethics of Influence

To get people to do what they want, organizations use influence, manipulation, deception and – in the case of the government – direct punishment. Legal scholar and ethicist Cass R. Sunstein addresses these difficult issues methodically, touching on everything from the World Bank’s actions to types of light bulbs. Co-author of the influential 2008 book Nudge, Sunstein has been over this ground often, in the real world and in theory. He knows all sides of the argument and raises them readily and with contagious interest. Anyone interested in human behavior and organizational ethics will find ideas to relish here.

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