The name Nordstrom is synonymous with excellent customer service. Robert Spector and Breanne O. Reeves highlight what the Nordstrom department store chain does differently from its competitors to maintain its trademark reputation. This inside look is fascinating reading for anyone interested in the retail industry. You will learn Nordstrom’s history from its humble beginnings at the turn of the 20th century, as the Wallin & Nordstrom shoe store, to its current status as a retail powerhouse. Frontline employees will be able to use Nordstrom’s techniques, no matter where they work. In fact, people in every industry can draw from the customer-service practices described here. Anecdotal evidence of the success of these practices makes this book easy to read and enjoyable, but don’t expect to hear a discouraging word. Anyone in customer service or retail – and any Nordstrom shopper – will relish this portrait of what good service is and how to make money with it.