In this corporate biography, Bob Chapman, CEO of Barry-Wehmiller (BW), a worldwide capital equipment supplier and consultancy, offers a surprising message for a contentious world: Be caring and treat others with respect. Writing with Babson professor Raj Sisodia, Chapman details how a family-owned machinery company grew globally, energized by a philosophy of putting people above profits. He tells valued stories of the impact individual employees have had on the company. The authors discuss BW’s unique corporate culture, origins, growth and acquisitions, celebrations and continuing education opportunities as examples of employee-relations policies that work. Chapman is quite candidly self-promotional and you might sigh at his cheerleader attitude, but his heartfelt message of treating employees with love and respect deserves attention from entrepreneurs and executives at all levels.