Mentalist Jack Nasher offers tips to help you appear more competent, attractive, intelligent and important. He argues that your actual competence matters little compared with your perceived competence. He revels in people’s judgmental reflexes. Gaming them is the point of his book. But without judgment, how do you know whom to trust with personal and professional assignments? He accepts that accurately judging someone else’s competence can be extremely difficult. To overcome the challenge, Nasher presents his “eight pillars of competence” – proven techniques, tools and tactics derived from decades of psychological research.

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