RECOMMENDATION
Author Michael C. Bush, the CEO of Great Place to Work, asserts that companies must maximize their employees’ human potential, since competitive strength today comes from your workforce and its performance. In the past, businesses valued knowledge workers for know-how and problem-solving skills. As computers become increasingly competent, certain skills might no longer command premium salaries. However, software can’t incorporate essentially human characteristics like creativity and passion. For that you need dedicated employees. Managers who develop their workforce’s human potential and build an inclusive, high-trust culture can boost productivity, flexibility and innovation. Bush and his research team detail the Great Place to Work For All approach, but could do more to place it in a broader organizational behavior framework. LetsRead recommends their worthwhile data and solid advice to executives and HR professionals.