Create & Cultivate Founder and CEO Jaclyn Johnson says you can succeed if you combine hard work with your passion. In her terms, that combination is a “WorkParty” – her version of the traditional American dream. Johnson was at the forefront of blogging and social media marketing before hashtags went viral. Already earning six figures in her 20s, Johnson moved to California and saw that many firms weren’t ready for the new media world. Her career crashed in 2008 with the dot-com economy, so she opened her own firm. Her informal, talk-to-a-girlfriend writing style offers hashtags and texting shortcuts galore, but Johnson also includes important basics on the reality of creating a business.

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