Self-made billionaire Tilman Fertitta, the chairman and CEO of dining empire Landry’s, didn’t become the world’s richest restaurateur by being nice, but by being savvy. In his signature no-nonsense manner, Fertitta reveals the secrets of his success and extends business advice to wannabe business emperors. Much of his counsel consists of recycled tropes, but he does offer some nuggets to those willing to dig deep. Fertitta became one of the richest people in the world in part because he never gives up. If you seek straight-talking business advice, his guide is for you.