If you listen to most CEOs, you might think that strategic planning is a company’s most critical business activity. Considering that, it’s ironic that most strategic plans end up gathering dust. Serial entrepreneur Patrick Thean’s approach to strategic planning can help you transform this sadly neglected but worthwhile exercise into practical, implementable and beneficial corporate action. Thean’s engaging style showcases the basic common sense and easy application of his tactics. He provides chapter-ending worksheets and numerous helpful, real-world examples. LetsRead recommends Thean’s method to executives and managers – especially those at start-ups and growth companies – who must forge, implement and execute plans successfully.

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