Social Media Recruitment

Social Media Recruitment

Social media are no longer an optional part of a recruitment program, but putting together an effective strategy remains somewhat of a mystery. Best practices for one company may not work for another. In this reference book, recruitment...

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Taking the Work Out of Networking

Taking the Work Out of Networking

If you hate networking, Twitter and Google veteran Karen Wickre has bad news and good news. The bad: You can’t just skip it. The good: Great networking now is not like the awful nametag confabs of your nightmares. She shows how using social media...

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Digital Marketing Analytics

Digital Marketing Analytics

Analytics professionals Chuck Hemann and Ken Burbary offer an exhaustive guide to “digital marketing analytics” in public relations and marketing. Managers in other areas, such as product management or customer service, can also learn a lot from...

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The Science of Fake News

The Science of Fake News

RECOMMENDATION The Internet has led to a boon in information and media producers. Many of them appear to be legitimate news media, but they reject established journalistic standards. These media peddlers use social media and bots (nonhuman...

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Tubes

Tubes (2012) traces the origins of the internet, from its humble origins at a few US universities to its current superstructure status. You’ll find out about the physical components of the internet, including fiber cables, hubs and massive...

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Inspired

Inspired describes the best practices of creating successful software products and explains the most common pitfalls and how to avoid them. The lessons are applicable in a range of product environments, from fledgling start-ups to large...

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Platform

The book offers detailed information on how to create compelling products, then establish an online platform to get visibility for them. These blinks will walk through the process the author, Michael Hyatt, went through to build a successful...

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Make Time

Make Time (2018) promises the seemingly impossible, then actually delivers the goods. These blinks will help you do exactly what the title suggests: make more time. Of course, there are only so many hours in the day, and you can’t generate more...

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Too Fast to Think

Too Fast to Think (2016) serves as a handy reminder to reevaluate the way you use your mind in this rapid, ever-changing era. These blinks explain why social media has such a negative effect on people and how you can bolster your creativity by...

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