Storytelling With Data

Storytelling With Data

RECOMMENDATION Author Cole Nussbaumer Knaflic, who travels the world teaching companies how to produce better presentations, has streamlined the process of developing effective presentations. Each of her chapters provides a simple lesson that...

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The Tyranny of Metrics

The Tyranny of Metrics

RECOMMENDATION Professor Jerry Z. Muller says today’s society has a “metric fixation” – an obsession with measuring, ostensibly to fuel improvements and publicize the results of their tallies in the name of transparency and accountability. Muller...

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The Value of Business Analytics

The Value of Business Analytics

RECOMMENDATION What is business analytics, and why should you care? Chances are – if you don’t work in the field – it’s mostly a mystery to you. In this readable introduction to the discipline, analytics consultant Evan Stubbs answers these...

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Beginner’s Guide to Project Portfolio Management

Beginner’s Guide to Project Portfolio Management

Agencies typically run scores of projects concurrently, raising questions about priorities, resource allocation and sequencing: thus, the need for project portfolio management (PPM). Digital project manager Ben Aston, writing for The Digital...

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Data-Driven Business Models

Data-Driven Business Models

Staying one step ahead of the competition has always been a basic tenet in the business world. But, as the Internet significantly raises the competitive stakes by offering consumers options that never before existed, businesses are under even...

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The Value of Business Analytics

The Value of Business Analytics

What is business analytics, and why should you care? Chances are – if you don’t work in the field – it’s mostly a mystery to you. In this readable introduction to the discipline, analytics consultant Evan Stubbs answers these questions and...

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Innovating Analytics

Innovating Analytics

Analytic expert Larry Freed’s admirable passion for improving companies’ understanding of customer satisfaction and experience emerges in his clear, useful and somewhat curious treatise. He champions the Word-of-Mouth Index (WoMI) of customer...

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Digital Marketing Analytics

Digital Marketing Analytics

Analytics professionals Chuck Hemann and Ken Burbary offer an exhaustive guide to “digital marketing analytics” in public relations and marketing. Managers in other areas, such as product management or customer service, can also learn a lot from...

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Data Driven

Data Driven

At last, here’s a book about data and analytics for everyone. The charts, graphics and dry advice you’d expect to find are present, but only in small doses. Aside from those bits, Jenny Dearborn, senior vice president and chief learning officer...

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How Google Analytics Ruined Marketing

How Google Analytics Ruined Marketing

Google Analytics may feel like a boon to modern marketers, but increased reliance upon the service has led to the confusion between marketing channels and marketing strategies. Logz.io marketing director Samuel Scott offers practical examples...

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The Data Driven Leader

The Data Driven Leader

Jenny Dearborn – SAP’s chief learning officer and senior vice president – and co-author David Swanson – a former HR executive vice president for SAP SuccessFactors – present a sequel to Dearborn’s successful sales-oriented book, Data Driven...

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Predictive Analytics

Predictive Analytics

Predictive analytics (PA) is a concept that’s both undeniably powerful and potentially creepy. This branch of computer science combines big data with statistics to foretell what you might buy, how you might vote or when you might die. Author and...

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