While most scholarly studies of business (or any other subject) can be dry and impenetrable, that is not the case with this one. Jordi Canals writes clearly and eloquently about the ups and downs of corporate growth, and includes plenty of case studies that focus on companies around the world. Citing dozens and dozens of studies (listed as references at the end of the book) throughout the text, this economics scholar never descends into the deep, dark pit of deliberately unreadable prose. The author writes that this book is for MBA students, professional managers, and entrepreneurs; LetsRead agrees, and notes that others in business, finance and the media will also enjoy it and benefit from its insights.
