Top of Mind

Companies need to win their customers’ trust and confidence to become the first provider that buyers consider – their “top of mind” choice. Helping your clients altruistically can boost your firm into this high-priority position. Marketing executive John Hall explains how to use the content you produce as an avenue for earning customer trust. Hall distills his advice into a “simple formula” affirming that “trust” plus “consistency” leads to “opportunity.” LetsRead believes novice and veteran marketers can benefit from this clear, sensible message about communications, content and confidence. You want to be able to call your customers and hear them say, “I was just thinking of you.”

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