The Value of Business Analytics

What is business analytics, and why should you care? Chances are – if you don’t work in the field – it’s mostly a mystery to you. In this readable introduction to the discipline, analytics consultant Evan Stubbs answers these questions and prepares analysts and their corporate colleagues to speak a common language as they pursue profitability and productivity. Filled with diagrams and definitions to explain the terms and concepts behind business analytics, this book would be equally useful in an introductory business analytics course or in a professional development program. LetsRead recommends it to business analysts who want to demonstrate the value of their work to their organizations and to nonanalysts who want to know more about what is going on with all of those spreadsheets, mathematical models and “datamarts.”

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