On Purpose

Consumers want the companies they patronize to be worthy corporate citizens that make positive contributions to society. Customers also expect and demand top-quality products, services and buying experiences. Strategy consultants Shaun Smith and Andy Milligan explain how your company can meet these daunting dual requirements. The authors provide detailed case histories of companies that operate “on purpose” while delivering top “customer experiences.” LetsRead recommends this dynamic guidebook to purposeful leaders who realize the rules have changed and understand the value of transforming their organizations.

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