Igniting Customer Connections

Ultra-competitive modern marketing can daunt even the most seasoned executives, so everyone is on the lookout for helpful big ideas. Online-marketing expert Andy Frawley delivers by putting the focus back on the customer. Frawley introduces “Return on Experience times Engagement” (ROE2), which he calls “a fundamentally new model for marketing” that can augment the usual return on investment assessment. He backs up his innovative suggestion with positive business results, professional knowledge and empirical data from surveys of more than 4,000 consumers. LetsRead suggests Frawley’s customer-centric approach to marketers seeking new ideas to consider as they make the shift from traditional measurement practices to digital platforms.

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