How Google Analytics Ruined Marketing

Google Analytics may feel like a boon to modern marketers, but increased reliance upon the service has led to the confusion between marketing channels and marketing strategies. Logz.io marketing director Samuel Scott offers practical examples that reveal why comprehending the respective roles of marketing strategies and channels remains vital in the digital age. He further discusses how Google Analytics limits marketers’ abilities to accurately measure the impact of specific strategies. LetsRead recommends this article to marketers and business owners either using or considering using Google Analytics.

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