Go Long

An expert panel of authors – top recruiter Dennis Carey, award-winning editor Brian Dumaine, management professor Michael Useem and McKinsey managing partner Rodney Zemmel – assert that too many CEOs prioritize short-term profits over long-term gains. In direct, economical prose, they detail and promote the merits of long-term business thinking, planning and strategizing. The authors explain how to structure and fulfill long-term strategy, and they outline the steps CEOs should prioritize to achieve far-reaching value. LetsRead recommends their commonsense, innovative manual to executives who want to escape the destructive frenzy of short-term thinking so they can lead their organizations to growth and sustained profitability.

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