Customer Expectations Push Brands to Do Better

Consumers expect businesses to use technology in innovative ways that makes customers’ lives easier. If the experience is anything but easy, intuitive and seamless, you’ll lose your patrons to a more technologically savvy competitor. Yet figuring out how to navigate the myriad technological choices in the best interests of your clients remains quite challenging. According to Salesforce’s innovation evangelist Tiffani Bova, the solution lies in viewing potential technologies through the lenses of “experience, innovation, trust” and “values.”

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