Cashvertising

Cashvertising

Cashvertising (2009) shows how you don’t need a million dollar ad campaign to bring in the customers. All you need to know is how and why we make buying decisions. Full of instantly actionable tips, this book tells you everything … Read...

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Success and Luck

Success and Luck

Success and Luck (2016) reveals the role of luck in the lives of the most famous achievers in sports, business and the arts. These blinks explain how most of us are blind to the impact of luck on a person’s … Read the rest...

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Business Chemistry

Business Chemistry

Business Chemistry (2018) examines the tensions and pitfalls involved in our working relationships. Packed with tips and tricks for clicking with even the most challenging coworkers, these blinks are your essential guide to making meaningful...

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Stretch

Stretch

Stretch (2017) is your guide to discovering your true creative potential. These blinks will teach you how to identify the resources, both internal and external, that you need to unlock new possibilities, reach for the stars and excel at life...

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The Innovator’s Hypothesis

The Innovator’s Hypothesis

The Innovator’s Hypothesis (2014) shows us how modern innovation no longer comes from big, costly, time-intensive research and development departments. These days, the innovation process is different. Big ideas come from business experiments...

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Pour Your Heart Into It

Pour Your Heart Into It takes you on the enthralling journey of how Starbucks came to be a success story. It sheds light on its beginnings, reveals how the quick growth rate was possible and sets out to explain how … Read the rest...

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Money

Money (2019) is for everyone who spends their life working hard for money instead of having money work hard for them. These blinks provide a blueprint for financial independence and enduring wealth. They explore how your ingrained attitudes...

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How to Prepare a Business Plan

How to Prepare a Business Plan (2017) explains how you can wow potential investors by making your business plan the best it can possibly be. Packed with insights into the world of entrepreneurship, these blinks give you immediately applicable...

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Customer WinBack

Maintaining a happy customer base shouldn’t feel like herding cats. Customer WinBack (2001) reveals how companies can identify at-risk clients and win them back before they disappear from their databases. By using these savvy tricks, businesses...

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The Employee Experience Advantage

The Employee Experience Advantage (2017) explores how and why organizations that focus on employee experience far outperform those that don’t. Utilizing recent research, it identifies the key dimensions and features of a workplace that creates an...

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Other People’s Money

Other People’s Money (2015) offers a detailed breakdown of the financial sector: how it functions, the effect it has on economies and what its purpose should ideally be – as opposed to what its current purpose is. Find out why … Read the...

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